Thanatos
2 the 113th plane of the Abyss,
ruled by this guy...
So, What Would Orcus Do?
Short Version:
One night, while berating minions down in the Abyss, it was brought to his attention that a Kandarian demon had scoffed that, if Lord Orcus was so great why hadn't humans made a movie about him - while he, a lowly demon minion, had inspired a human cult classic: 'Evil Dead'. After correcting (Delbert Grady from 'The Shining' style) the Kandarian , he issued a Call* using a clip from the Kandarian-inspired film:
* a Call is a subtle, non-specific probe by a nether entity,
intended to attract the interest of any weak, impressionable minds in the mortal plane -
who can then be compelled to further biddings.
Then, of course, there is the Long(er) Version...